PwC’s Academy partners with CIPD UAE Press release

Back to press releases

PwC's Academy in the Middle East expands its professional training portfolio to include globally recognised CIPD qualification.

PwC's Academy's commitment to the development of the region's human capital is highlighted with the appointment by Chartered Institute of Personnel Development (CIPD) as an Approved Training Provider.

Dubai, 13 November 2016.

PwC’s Academy in the Middle East has announced its appointment by the Chartered Institute of Personnel Development (CIPD) to deliver its certified and globally recognised qualifications for HR practitioners in the UAE. The educational business of PwC Middle East will now deliver both foundational Level 3 and intermediate Level 5 CIPD qualifications.

There are more than 140,000 CIPD members globally, representing the most influential senior HR leaders from world leading organisations as well as the next generation of HR professionals, and currently over 2,000 members in the Middle East (source: CIPD Middle East).

As the UAE transitions to an economy based on production, distribution and use of knowledge and information as part of its Vision 2021 National Agenda, developing human capital will become an increasingly critical element in achieving this goal.

Outcomes from PwC Middle East Chief Human Resources Officer Survey - Strategy, talent and leadership: the way forward in the ‘new normal’ highlighted the need for HR functions to be more strategic, more effective and more closely aligned with organisations’ corporate goals.

This means that HR practitioners will be best equipped by adopting a blended approach to competency development, part of which will be achieved through formal training and qualifications.

Amanda Line, Partner, PwC’s Academy said: “The CHRO survey highlights the importance of tailoring the HR practices to what businesses need to help achieve their objectives. This requires a shift from a transactional role to a strategic role of ‘business partnering’. Investing in developing talented HR Professionals, able to pursue a career in HR is an area that must not be neglected.

“The clear demand in the region for internationally recognised HR qualifications has led to PwC’s Academy’s partnership with CIPD. We will now deliver the best and most relevant knowledge, skills and training in the field of HR. We are delighted to be appointed to deliver the CIPD’s qualifications and to play a role in developing the HR profession in the Middle East.”

Matthew Mee, Managing Director, CIPD Middle East said: “PwC’s Academy has a reputation for offering business qualifications of the highest standard, making the Academy an excellent partner for CIPD. This is a critical time for the Middle East to raise standards in all business disciplines, and HR plays a pivotal role in helping to shape organisations. We are confident that through our partnership with PwC’s Academy, CIPD will continue its contribution to the HR community in the region.”

PwC’s Academy Middle East will deliver both foundational Level 3 and intermediate Level 5 CIPD qualifications in Dubai, Abu Dhabi and Riyadh. In addition, the Academy offers these qualifications customised as in-house training for organisations across the Middle East.

This article has also been published in: Zawya, iNews Arabiya, Eye of Riyadh, Eye of Dubai.

Connect with our team

Priyam Mahajan

Senior Manager - Marketing

Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

UAE

+971 56 520 4272

https://ae.linkedin.com/in/pmahajan?trk=people-guest_people_search-card

Email

Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.