The game changing new curriculum gears international marketers to leverage the disruptive market place with digital as a key emerging driver. The entrepreneurial change model focus on managers who create transformational change in a disruptive marketplace. The programme further addresses the growing need for an entrepreneurial approach to business leadership.
The diploma is open to all those with either a professional diploma in marketing or an undergraduate degree with relevant marketing content, already working in a marketing role, with senior-level management experience, plus a CIM diploma or a marketing degree or equivalent.
Recent Chartered Institute of Management (CIM) research, conducted in partnership with PwC, revealed that 70% of exporting British businesses expect Brexit to boost overseas sales, identifying the greatest growth prospects in markets outside of Europe, such as China, the United Arab Emirates, India and Hong Kong. Therefore, UK businesses with an international presence, as well as marketers in local businesses across the globe, need to ensure that their skills are up to date to realise the opportunity that Brexit affords international trade.
“We are excited to launch this dynamic new qualification in the region. We hope to see new talent emerge and drive change and innovation”- Failan Saleem, CIM Course Manager at PwC’s Academy.
The course equips marketing leaders overseas with the skills to open up and develop new markets for their products and services.
We are a community of solvers combining human ingenuity, experience and technology innovation to deliver sustained outcomes and build trust.
It all adds up to The New Equation.