PwC Programme gives Saudi people accounting knowledge Press release

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As part of its skills development and career development initiative in the Kingdom, PwC Saudi Arabia offered a four-week certificate course to its new graduate Saudi staff.

The Accounting Skills Certificate (ASC) has been developed by PwC’s Academy, the educational business of PwC in the Middle East, in partnership with the Institute of Chartered Accountants in England and Wales (ICAEW). A total of 34 graduates attended the course in Riyadh, Jeddah and Alkhobar.

The certificate course is designed specifically for the region and covers the foundation knowledge and skills of accounting and finance. It allows participants to develop and practice core accounting techniques and equips participants with the skills required to work effectively within the accounting function of an organization in any industry.

Omar Al-Sagga, PwC partner, deputy country leader in Saudi Arabia, said: “The ICAEW ASC program is an internationally recognized qualification, which will give Saudi nationals the best foundation to their careers. Given its availability in English and Arabic, it reinforces our vision of supporting sustainable growth of talent in the Kingdom. This program further underscores PwC’s investment and commitment to Saudi Vision 2030.”

While the certificate course is principally aimed at graduates looking to pursue a career in finance and accounting, it is stated to be beneficial for finance professionals without appropriate qualifications, as well as for companies looking to upgrade their finance team and enhance their training and skill sets.

This article has also been published in: Arabian News, Al Sharq, Saudi Shafaqna.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.