PwC ME reaffirms its commitment to long term development of AlUla Press release

PwC Middle East reaffirms commitment to long-term development of AlUla.

The AlUla region in northwest Saudi Arabia is home to over 200,000 years of human history, including several major civilizations, and a vibrant modern community amid a stunning landscape of deserts, mountains and oases. It is one of Saudi Arabia’s most significant tourist destinations including its first UNESCO World Heritage Site, the Nabataean tombs of Hegra.

The Royal Commission for AlUla (RCU) is currently developing AlUla as a world class tourist destination, smart city and cultural nexus of the Kingdom, with its own local community at the heart of a diversified economy. Attracted by and in support of this growth and potential, PwC Middle East has reaffirmed its commitment to the RCUs direction for the long-term development of the region, and to conserve, protect, and develop AlUla.

AlUla’s development is in-line with the wider Vision 2030 of Saudi Arabia and its objectives to transform its cities with livability, smart design and sustainability as core principles alongside diversifying its economy away from oil towards greater resilience and sustainability.

AlUla will play a key role in this diversification and cultural openness, becoming a flagship project in urban planning, sustainable ecosystems and balanced agriculture that preserves the natural and cultural landscapes, as well as empowering the local community with new economic opportunities and improved quality of life.

PwC Middle East’s engagement in AlUla to join in RCU’s development of AlUla includes:

Opening an office in AlUla itself, encouraged by the growth of the region and greater regional and international transport connections.
Implementing two community outreach initiatives delivered by PwC’s Academy, the learning and education business of PwC Middle East, in-line with RCU’s own commitment to the people of AlUla: the Entrepreneurs Capacity Development Program and the Youth Capacity Development Program.

Riyadh Al Najjar, KSA country senior leader at PwC Middle East said: “We are proud of our alliance in AlUla; and are delighted to take part, yet again, in supporting the Kingdom’s transformation through achieving its Vision 2030 objectives.

“We are working hand-in-hand with RCU to develop the local community through the recent opening of our office as well as the training programs we are offering on-ground. We look forward to what is yet to come.”

Amr Al Madani, CEO of Royal Commission for AlUla added: “We welcome PwC Middle East’s latest engagement in AlUla and their shared commitment to empowering the community here — the true guardians and cultural heart of AlUla.

“PwC’s engagement is testament to the diversified, sustainable, and resilient economy developing here in AlUla, including the community in every sector and at every level. We are renewing and revitalizing AlUla’s historic status as a global nexus and cultural crossroads, PwC Middle East’s commitment is a further step along this path.”

This article has also been published in: Entrepreneur Al Arabiya, Al Press, Saudi Ministry of turism, Zawya Arabic, Trends Event, KSA, Arab News, All about world Heritage, Middle East Today, Eat n Stays, Middle East events, Zawya.

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Priyam Mahajan

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.