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CIM
Chartered Institute of Marketing
Chartered Institute of Marketing
Chartered Institute of Marketing
Advance your career in marketing

As an Accredited Center of the CIM in the Middle East, we are pleased to offer the CIM Level 3, Level4, Level 6 and Level 7 qualifications to Sales, Communications and Marketing professionals. Whether you are thinking about beginning a career in marketing or you have been working in a marketing role for some time, the CIM offer varying levels of professional marketing qualifications, allowing you to progress through the stages as you develop your skills and career.

The support team at the PwC's Academy ensure you receive the best quality learning experience. We will advise and support you, helping you to plan and manage your learning throughout the course and will monitor your progress to ensure you don’t miss any important deadlines along the way. We will also help you with all the administrative aspects of your course, allowing you to concentrate on your studies. Excellent quality resources and expertise, outstanding academic and business related tuition from our Expert Delivery Team who are leaders in their field and a highly supportive network as well as being able to collaborate with other delegates and our Expert Delivery Team.

Our training programme is offered as open courses in UAE, KSA and Qatar and can also be customised for in-house requirements

Training hours
100+
Training hours
CIM approved faculty
CIM approved faculty
Online portal
Online portal
CIM
Chartered Institute of Marketing

With the highest number of face to face contact hours in the Middle East, PwC’s Academy offers unparalleled support to ensure that you have all the knowledge, skills and training to become CIM qualified.

Our training programme includes:

  • Comprehensive training with 150+ hours of classes for Certificate programme and 180+ hours for the Diploma programme.
  • Practical application of knowledge through case studies, role plays and group exercises.
  • Tutorial videos on assessments.
  • 24/7 access to our LMS - the online learning community supporting you throughout your studies.
  • Extensive  range of online tools, templates, podcasts and links to relevant reading that you can use in your workplace as well as in your  assignments.

Upon successful completion of the programme, you are eligible to receive a certificate from CIM and can use the designation Affiliate or Member CIM after your name.

CIM
Chartered Institute of Marketing

Our aim is simple! To help you become CIM qualified.

Our training programme has a balanced structure, combining classroom sessions with group work, one to one support, skills development and collaborative learning. In addition to the face to face contact hours, you will have access to an online portal, study resources such as textbooks and workbooks, and additional support from the facilitator as required.*

 

* Excludes CIM assessment fees
* Installments available
CIM
Chartered Institute of Marketing

CIM Level 3 Foundation Certificate in Marketing People of all ages and stages of their career.Ideal for managers in non-marketing functions,entrepreneurs,apprentices and those starting out in a marketing career.
 
CIM Level 4 Certificate in Professional Marketing Aspiring marketers want to gain knowledge and skills to progress a successful career in marketing. Ideal for those working in marketing support roles or whose current job encompasses elements of marketing.

CIM Level 6 Diploma in Professional Marketing Marketers in operational , supervisory or management roles who want to develop their marketing knowledge and skills. Suitable for department managers,functional managers,product/brand managers, account managers ,marketing executives and business development managers.   

CIM Level 6 Digital Diploma in Professional Marketing
Marketers in operational ,supervisory or management roles who want to develop their digital marketing strategy and skills. Suitable for digital marketing mangers ,digital specialists and marketing managers who want a better understanding of digital.

CIM level 7 Postgraduate Diploma in Professional Marketing 
Experienced marketers working at a strategic marketing or managerial level or aspiring to do so.Consultants looking for professional recognition and status whether working in large organisations or as independent business owners.

CIM
Chartered Institute of Marketing

To enrol for the CIM qualification, you need to demonstrate English language competency.
You will be placed on the most appropriate level based on your prior work experience, educational background and initial diagnostic interview.

Contact us  for a one-on-one consultation to assess your eligibility and the suitable level for you.

CIM
Chartered Institute of Marketing

Each qualification can be achieved as an individual award .The awards help you to upskill in a specialists area or take the flexible approach completing each module in the required time frame and eventually gaining the complete qualification.

The Chartered Institute of Marketing (CIM) is the professional body for all those working within the profession. CIM qualifications enable you to learn in a way that suits your lifestyle – from bitesize flexible modules to full qualifications.Each module is based on CIM’s unique Professional Marketing Competencies designed to help marketers meet the increasing demands of them at every stage in their career.

The CIM has been running for over 100 years and currently has 14,000 studying members in 110 countries. CIM qualifications are recognised all over the world and provide a competitive advantage to studying members.CIM’s aim is to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results.

Who is CIM?
The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body. CIM exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. The range of professional qualifications and training programmes are all designed to support, develop knowledge, enable growth and increase your network.

The delivery time
There are three mandatory modules which each provide insight into digital challenges and strategic choices. Each module requires 150 hours of study.

Who should attend?
This course is for those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects. The student will typically be operating in a wider marketing role and will be required to integrate digital solutions into the marketing plan. The qualification will develop both knowledge and the level of applied skills required. We also offer a Foundation, Certificate and Diploma and Post Graduate Diploma for those who have varying levels of Marketing experience.

What qualifications do I need?
You should have a CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or any relevant Level 4 qualification. Alternatively, you may have a Foundation Degree in Business with Marketing Bachelor’s or Master’s degree from a recognised university, with at least one-third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits with Master's degrees). You should also have Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6. The programme is delivered in English so you should be reasonably fluent in both written and spoken English, and possess a good level of IT skills.

What about examination?
Module 1 will be Digital Portfolio all other modules are assessed by assignment. The assessment will require submission of a 12-page assignment based on a given scenario and an organisation of choice.

What Support do I get?
As a student at PwC’s Academy, you will receive support and guidance throughout your qualification. Some examples of the support mechanisms we have in place are:

  • Half Hour Club: Trainers are available to answer questions or clear doubts on any topics you wish to discuss 30 minutes before/after class.
  • Tutorial Webinars: These webinars are designed to provide guidance on assessments and writing structure
  • Support Courses: We regularly run support courses on various topics to help you develop essential study skills

Our trainers are also readily available to provide any additional support you may need outside the classroom.Standard text

What about CIM membership?
You will need to enroll as a Student Member with CIM prior to enrolling for the training programme. It is your responsibility to ensure that you have paid your membership fees and registered as a student with CIM. Upon successful completion of the programme, you will be eligible to apply for Affiliate Membership and use the designation Affiliate CIM next to your name. You can progress to Chartered or Fellow membership based on your experience.

What are the fees for CIM membership?
If you are studying the CIM qualification, you are required to join as a Student member at the start of your qualification. To join, you will need to pay a subscription fee of approximately GBP 50. To maintain your membership, you will need to pay membership fees to CIM annually.

Course structure

We offer Level 3 Foundation,Level 4 Certificate ,Level 6 Diploma in Marketing and Digital Marketing ,Level 7 Postgraduate Diploma Qualifications .

Level 3 Foundation Certificate in Marketing

Marketing Principles

You’ll get to grips with marketing and its core principles when studying this modular award. You’ll also discover the key components of the marketing environment, factors that influence consumer behavior and the elements of the marketing mix.

Customer Communications

Understanding the different types of customer is a vital skill for marketers. Throughout this modular award you’ll gain an understanding of the key purpose and process of marketing communications and how to implement a marketing communications campaign, best suited to your target audience.

Digital Essentials

Digital marketing is one of the most rapidly changing and innovative areas of the marketing environment. So as a new marketer, this modular award will bring you up to speed with the factors that influence the digital consumer, how you can develop digital marketing campaigns and the methods to use to measure the success of a campaign.

Level 4 Certificate in Professional Marketing

Marketing

The importance of marketing’s role in driving success and delivering results is the focus of this modular award. Throughout your learning, you’ll develop the skills to apply and adapt the marketing mix, understand what influences customer behavior and identify factors and trends in the marketing environment.

Integrated Communications

Effective use of internal and external communications is an essential skill for marketers. This modular award will develop your skills, enabling you to devise communications to help build sustainable relationships and deliver customer value.

Digital Marketing

This modular award will provide you with a deeper understanding of digital marketing. Throughout your learning, you’ll be able to assess the impact and influence of the dynamic digital environment, improve digital marketing effectiveness and develop activity to support and enhance multichannel marketing.

Customer Experience

Marketers increasingly need to develop deeper knowledge of customers in different contexts. By studying this modular award, you will gain a deeper understanding of your customers’ expectations, how to enhance the customer experience and metrics to measure and improve your overall customer journey.

Level 6 Diploma in Professional Marketing

Strategic Marketing

Marketers are presented with many complex choices in the context of a future that is inherently uncertain. This modular award will enable you to take a strategic approach to planning that achieves sustainable competitive advantage.

Mastering Metrics

The ability to analyze data for insight is a fundamental skill of a marketer. This modular award looks at the increasing volume and range of data, innovative methods of analysis and new measures of marketing effectiveness.

Driving Innovation

Fast-moving environments can present significant challenges and opportunities to the marketer and the organisation. This modular award will enable you to take a visionary approach and embed innovation through the lens of entrepreneurial marketing.

Digital Strategy

Digital marketing has evolved from a set of tactical actions into a significant element of strategy. This modular award provides insight and in-depth consideration into how organisations can implement digital marketing capabilities into strategic marketing planning.

Level 6 Digital Diploma in Professional Marketing

Digital Strategy

Digital marketing has evolved from a set of tactical actions into a significant element of strategy. This modular award provides insight and in-depth consideration into how organisations can implement digital marketing capabilities into strategic marketing planning.

Driving Digital Experience

Customer behavior has dramatically changed with the digital revolution. This modular award provides further insights into the digital customer experience, enabling marketers to adapt to the changing market and take the relevant action to fulfil their organisations strategic needs.

Mastering Digital Channels

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This modular award drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Level 7 Post Graduate Diploma in Professional Marketing

  • Global Marketing Decisions
  • Corporate Digital Communications
  • Creating Entrepreneurial change

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Schedule
Schedule

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