Students celebrate culture and diversity at PwC Academy Ethnic Day

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The concept of diversity comes from the understanding that each individual is unique. On 23 March 2018, the social events committee at PwC Academy hosted their very first Ethnic Day, a celebration to recognise and respect diversity.

The students had the opportunity to dress up in their colourful and exquisite customary outfits and energy levels were high as the students experienced great singing and dance performances by lecturers and students alike.

The students enjoyed a variety of delicious cuisines as the food was carefully selected to mirror the cultures of the students involved. The Academy decor matched the occasion and the students took many photos in front of our specially designed ‘Global Wall’. The ethnic day also helped accomplish each student's innate desire to dress up in their traditional wear. There was also an award for the Best Dressed Male and Female which ultimately went to Anas-ur-Rehman and Aditi Balaji.

I would like to take the opportunity to appreciate the Social Events Committee and the Academy photographer for the tremendous effort they put into organising such an inclusive event. The event definitely accomplished its purpose of bringing more colour and joy to our student life as we celebrated our students from all over the world.

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Priyam Mahajan

Senior Manager - Marketing

Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.