PwC Academy Entrepreneur's Weekend

PwC Academy hosted its first inter-university competition, the Entrepreneur’s weekend on 3rd and 4th February 2018.

University students battle it out at PwC Academy’s Entrepreneur Weekend!

PwC Academy hosted its first inter-university competition, the Entrepreneur’s weekend on 3rd and 4th February 2018. Starting off with a business quiz, students were tested on their general awareness of the business world. The eight teams participating were locked in an intense battle and the five surviving teams continued on to the next phase: the Employability board game.

The teams came up with some interesting workplace solutions to the problems presented and really showed some great employability skills like communication, problem-solving and time management. The final phase was a business plan submission and the team from Middlesex clearly took home the top prize.

“The event was a fun learning experience; drafting a feasible business plan in three hours was a first for me. It’s not often in university that you get direct exposure to the corporate climate and get critiqued on it”, said Moses Thomas, one of the participants from UOWD.

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Priyam Mahajan

Senior Manager - Marketing

Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.