One of the core values of PwC is ‘Care’. As a firm we are invested in creating an environment of empathy for the employees and those around us.

In the Holy Month of Ramadan, PwC launched the ‘Saahem initiative'. This initiative is undertaken to collect essential foods for those who are less fortunate to make the month of fasting easier for them.

After the great success of the initiative conducted last year where the team managed to pack 113 boxes, this initiative was undertaken again this year with great success and participation from Academy staff and students.

This event was conducted on 24 May and 7 June and was headed by the Vasudev Puri, YES student @ PwC’s Academy. Students and staff members from the Academy spent a few hours collecting the food and preparing the boxes for this noble course.

The team managed to prepare 150 boxes, a great achievement!

We really appreciate the help and support that the students of the Academy demonstrated for this great cause and would like to thank them, the Academy and PwC for this great initiative.

Connect with our team

  • Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.

    Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she  worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.

    She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.

    Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.

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