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Find your future in digital

Great marketing is often misunderstood for getting great results from their search, email or social media marketing. Is this really marketing or communications which accounts for 10% of total marketing  , what about plan B? Digital marketing without a strategic approach is still commonplace. Many of the companies are using digital media effectively that's it . These companies miss out on the opportunities for better targeting or optimisation, or are suffering from the other challenges. For companies who take a strategic approach to digital it occurs in three stages.

New Year, New You: Marketing in 2019

Marketers in the UAE face some major shifts in the challenges they face as 2019 gets into full swing. Marketing is a profession in constant flux and there no cookie cutter approach or Holy Grail to market a product or service. What we are good at, has a very short shelf life. Future proofing yourself by upskilling with the latest trends and best practices helps you to get ahead of the curve.

Some of the key trends in 2019 as we see it


Five reasons to do the University of London’s MSc in Professional Accountancy

Pursuing a Master’s degree can be a very daunting task, especially if you are a working professional who has various commitments to consider. In addition, long-distance learning sometimes runs the risk of feeling lengthy and isolated due to the amount of learning that takes place through a virtual learning platform.

What makes the MSc in Professional Accountancy, from the University of London, worth the effort?

Prestige from all sides

CFA vs. MBA: Which is the right path for you?

If you have ever wondered about either of the above choices, there is a good chance that you’re looking to advance your career and take it to the next level. There is obviously no clear one-size-fits-all answer to this dilemma. Both the programmes are designed in a way to meet different needs, offer a varying range of career progressions and are distinctly unique. Hopefully the following comparison can clear some of the fog that’s surrounding this discussion:

Get more clarity by understanding your own needs

Net Present Value (NPV) simplified!

Attention F9 students! 

What's the trick to acing your F9 exam? Being a master at calculating NPV. 

NPV is one of the most frequently tested topics in F9. It is important you know how to do a spreadsheet NPV since the exams are now computer based. In this video, our F9 ACCA training expert Waleed Minhas guides you through a step-by-step explanation on how to approach an  NPV question on a CBE and shares tips on how you can use the functions well and quickly. 

How can the Question Based Revision (QBR) greatly increase your chances of success?

Practice is the key to success. While this is a universally known mantra to ace your exam, it’s one of the most common mistakes students make while preparing for their ACCA exam.

Students spend too much time on concepts and not enough on practising questions. And as a result, they end up struggling to answer the question or managing their time in the exam.

What you need to know about the new Strategic Business Leader (SBL) exam?

ACCA is introducing the new Strategic Business Leader (SBL) exam; a new groundbreaking innovative case study in the September 2018 sitting. It features the real world challenges future accountants will face. The syllabus incorporates essential professional capabilities and assesses students on communication and analytical skills too.

Corporate reporting – an easy way to score marks

Corporate Reporting is one of the core examinations of ACCA which tests the students on various issues of accounting. Consolidation being one of the key areas can support you to a great degree in not only passing the exam, but also laying a strong foundation to help you understand other topics

So, given it’s importance, how do we make sure that we score the maximum marks in corporate reporting?

Here’s a fun acronym that will give you 5 main workings to "Go and Fetch Good Results Now":