Wiley partners with PwC Academy Middle East: CPA Press release

New Partnership Provides Virtual CPA® Exam Preparation to Meet Growing Demand in the Market.

John Wiley and Sons announced a strategic partnership with PwC’s Academy Middle East, the talent and skills development business of PwC Middle East, to provide virtual Certified Public Accountant (CPA) exam preparation in the Middle East region, including UAE, Bahrain, Egypt, Jordan, Kuwait, Lebanon and Qatar. This partnership will address the need to continually upskill, especially as the world contends with the economic impact of COVID-19 PwC Middle East’s 23rd Annual CEO Survey shows that 80% of CEOs consider a shortage of skills in the workforce a potential threat to their organization’s growth prospects, while 70% of CEOs recognize that they must maximize the potential of existing staff through upskilling programs. The global pandemic has highlighted the need for resilience in today’s workforce and accelerated transformation that was already underway. This shift presents a critical opportunity for workers to utilize this time to upskill and reskill, with 96% of adults believe that learning new skills and retraining will improve their future employability, according to PwC’s 2020 New World New Skills survey.

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This partnership will benefit students, societies and institutions looking for global, state of the art online learning tools, matched by localized support and service. Learners can now access best-in-class training, equipped with Wiley’s state of the art learning platform, study materials, assessments, and mock exams for an unparalleled learning experience to ensure the best possible outcomes for the CPA qualification.

“Wiley is committed to supporting learners as they journey through education into the workplace,” said Renee Altier, Wiley SVP and General Manager, Business Education, & Careers. “We are thrilled to partner with PwC’s Academy Middle East and make a difference for the learners we serve.”

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Priyam Mahajan

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.