USAII™ Partners with PwC’s Academy to expand AI skill-development in the Middle-East Press release

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PwC’s Academy and USAII have come together to align their AI expertise and impart the right set of AI skills in the Middle East through USAII’s AI Certification Programs.

PwC’s Academy, the Talent and Skills development business of PwC Middle East, has recently signed a contract of partnership with the world’s leading Artificial Intelligence (AI) Certifications provider the United States Artificial Intelligence Institute (USAII™) to expand AI skill development in the middle-east regions.

A report published by the Big Four firm PwC says, Artificial Intelligence will have an impact of US$320 billion by 2030 in the Middle East, which will be around 2% of the total global benefits of AI. The role of AI is getting bigger as a lot of organizations across the globe are adopting AI for sheer automation of their processes and thus gaining growth. With the advent of cloud technologies and internet penetration worldwide, it is natural for organizations to change their processes and advance to the next level of business operations. According to a recent report by Hootsuite, the UAE’s internet penetration rate alone stood at 99% of the total population at the start of 2022, and another report by GSMA mentions that it will reach 50% of the MENA population by the end of 2022 – this itself indicates the acceptance of technological changes in the ecosystem.

Artificial Intelligence is disrupting many industries by introducing automation and decision-making processes. Industries such as healthcare, banking and finance, retail, automobiles, IT, manufacturing, and many others are already empowered due to AI adoption. Therefore, a newer workforce with AI skills is being recruited by organizations. However, a skills shortage across the globe in AI is creating havoc across the globe. According to the World Economic Forum, 97 million new AI jobs will be generated by 2025 across the globe, but considering the shortage of AI skills, many of these jobs might go vacant.

Developing industry-relevant AI skills is the need of the hour for organizations, universities, and governments. PwC’s Academy and USAII have come together to align their AI expertise and impart the right set of AI skills in the Middle East through USAII’s AI Certification Programs. USAII™ offers three AI certifications aimed at beginners, intermediates, and expert professionals working in AI or Data Science. PwC’s Academy will impart knowledge and training through AI certifications and be a skill-developer in the region.

“AI is at the heart of the digital transformation agenda of the Middle East economies but there is currently a significant lack of skilled talent to implement these strategies. It is critical to enable the future workforce with the right skills for automation, innovation, and sustainability to deliver a seamless business experience. This partnership is yet another positive step in our ongoing efforts to help professionals across the region learn industry-relevant AI skills and develop the expertise to manage the AI ecosystem, thus enabling exponential growth in their organizations” says Amanda Line, PwC Partner and PwC’s Academy Middle East Leader.

Dr.Milton Mattox, CEO, USAII™ added, "We are excited to have partnered with PwC’s Academy and to get an opportunity to help develop an AI-centric workforce in the Middle East region. We know that the Middle East has a great potential to contribute to AI innovation and implementation. Therefore, improved skills, domain knowledge, and learning can enhance the AI capabilities of professionals and organizations alike."

This article was originally published in United States Artificial Intelligence Institute

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Priyam Mahajan

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.