PwC’s Academy partners with Code Nation to bring coding courses to UAE Press release

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Virtual training programmes will develop technical skills for young professionals to serve the nation’s digital economy.

As the UAE continues to enhance its economic security by adopting a digital economy, PwC’s Academy, the talent and skills development business of PwC, has introduced a number of courses tailored for professionals at each stage of their coding journey. In partnership with UK-based digital education pioneer, Code Nation, the qualifications aim to support national initiatives and future strategies in the UAE. Amanda Line, PwC Partner and Academy ME Leader, said: “The speed of adaptation to new needs, technologies and skills has become essential for the success of individuals, organisations and governments. This is immediately visible in countries as ambitious as the UAE, where the leadership has long recognised the crucial role that advanced technology plays in the economic and social progress of the nation. The programmes we have developed with Code Nation are practical, professional and ensure world-class capability for application in our region.”

This article has also been published in: HR Revolution.

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Priyam Mahajan

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.