PwC Academy launches accredited AI qualification in the UAE Press release

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In an announcement made by PwC, the consultant company reports the launch of its globally recognised Certified Artificial Intelligence Practitioner (CAIP) qualification in the UAE.

The decision to launch its CAIP qualification in the UAE comes as part of PwC’s efforts to deliver future skills for the UAE’s digital economy. To launch the qualification in the region, PwC has partnered with Certnexus to bridge the widening skills gap.

With the artificial intelligence (AI) industry expecting to make up to 14% of the UAE GDP by 2030, the two companies aim to equip local talent with the knowledge and skills for practical application of AI in a working environment. Currently over 70% of the region’s CEOs believe that the lack of availability of key skills is a business threat.

The qualification is expected to launch in November 2020, and will be delivered by leaders in the industry, both face to face and virtually to suit varied learning needs.

“The digital workplace is no longer an option – it is today’s reality. Our role at PwC’s Academy is to deliver the necessary tools to ensure an upskilled and qualified regional workforce. We are pleased to partner with Certnexus to bring a global standard of certification to the region. Being digitally fit inspires confidence, agility and leadership for the future, today,” commented Amanda Line, PwC Partner and PwC’s Academy Leader.

This article has also been published in: Business Chief, Investment Magazine, MENA FN, Al Mstqbal, Entrepreneur Arabia, Al Bayan

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Priyam Mahajan

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.