Global giant PwC unveils plan to support the UAE’s coding push Press release

PwC’s Academy set to launch a number of coding courses as the UAE continues to adopt a digital economy.

The talent and skills development business of global giant PwC has introduced a number of coding courses as the UAE continues to enhance its economic security by adopting a digital economy.

PwC’s Academy said that in partnership with UK-based digital education pioneer, Code Nation, the qualifications aim to support national initiatives and future strategies in the UAE. The move comes weeks after the UAE announced the National Program for Coders, an initiative that seeks to make the country the world’s foremost destination for coders and future innovators.

Amanda Line, PwC’s Academy ME leader, said: “The speed of adaptation to new needs, technologies and skills has become essential for the success of individuals, organisations and governments.

“This is immediately visible in countries as ambitious as the UAE, where the leadership has long recognised the crucial role that advanced technology plays in the economic and social progress of the nation. The programmes we have developed with Code Nation are practical, professional and ensure world class capability for application in our region.” David Muir, CEO and founder, Code Nation, added: “Our partnership with PwC’s Academy enables us to bring our expertise to the region – inspiring more UAE nationals and expats to gain the technical skills today’s employers are looking for. We’re excited to be working with PwC on this important programme in the region.”

The three-week-long virtual learning courses are available from September 12, and registration can be accessed via https://wearecodenation-development.netlify.app/pwc/ In July, Emirates established the first coders club in the UAE as part of the country’s plan to attract and train more than 100,000 coders. Al Olama said that the National Program for Coders has captured the attention of major international tech companies, which confirmed their participation in the initiative.

Dubai is to partner with the biggest names in technology as part of the National Program for Coders.

On Twitter, Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice President and Ruler of Dubai, said Google, Microsoft, Amazon, Cisco, IBM, HPE, LinkedIn, Nvidia and Facebook were all taking part in the plan to establish 1,000 digital companies within five years and increas investment in start-ups from AED1.5 billion to AED4 billion.

This article has also been published in: Arabian Business

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.