Dubai Business Associates Falcon Programme to develop future leaders welcomes students from around the world Press release

Former graduates have worked with the likes of Emirates Group, DP World, Dubai Future Foundation and Expo 2020.

The programme offers outstanding and ambitious graduates an unrivalled opportunity to study and do business in Dubai, by helping them develop career-enhancing consulting skills and gain practical insight into the world of work.

Graduates from United States of America, United Kingdom, Australia, China, Brazil, Pakistan, Kazakhstan, Greece, Guatemala, Tajikistan and Kuwait, alongside a number of Emirati colleagues, will be immersed in a comprehensive nine-month-long training and development journey which will act as a bridge to their future as global leaders. The programme, which started in 2014, has so far graduated 180+ alumni from around all corners of the world.

Former graduates have worked with the likes of Emirates Group, DP World, Dubai Holding, Dubai Economic Development Department, Dubai Future Foundation, and Expo 2020 Dubai during their training and development journeys. A transformational journey

Speaking at the opening ceremony which was held in The Summer Garden of ICD Brookfield Place, located in the Dubai International Financial Centre, James Maughan, Director of the Dubai Business Associates programme, said: ‘’Over the last eighteen months we have been tested in our ability to deal with this unforeseen situation, but we have emerged out of it tougher. In many ways, Dubai has proved to be one of the best-prepared places to deal with this pandemic — having 23 graduates from 11 different countries attend daily in-person classes is testament to that.”

James credited His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, with the unique opportunity that this year’s cohorts will benefit from: the latest technology and cultural trends showcased at Expo 2020 Dubai.

In his welcome speech, he also assured graduates they would be "different people" at the end of this transformational journey: Meanwhile, Amanda Line, Head of PwC Academy Middle East, which is partnering with the programme for the fourth year running, remarked: ‘’Dubai has set the benchmark for leadership and future preparedness with such programmes and initiatives, and we are honoured to be part of the programme’s exciting journey.’’

This article has also been published in: Khaleej Times

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Priyam Mahajan

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.