Ajman University renews MoU with PwC Academy Press release

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As a part of its efforts to provide its students with the latest and most industry-relevant learning, Ajman University (AU) has renewed its partnership with PwC Academy.

As a part of its efforts to provide its students with the latest and most industry-relevant learning, Ajman University (AU) has renewed its partnership with PwC Academy, one of the largest training providers across the Middle East in developing young professionals into successful business leaders. The signing ceremony was held at the PwC office in Dubai in the presence of Dr Karim Seghir, chancellor of AU, Ahmed Halabi, development manager at AU, Taimur Ali Mir, partner and professional qualifications head at PwC and Nawal Diwan, manager at the PwC Academy. The Academy operates across the Middle East and is part of a growing network present in 40 countries worldwide.

The extension of the partnership aims to offer exceptional trainings and resources through developing a sustainable workforce for the future maintaining the objectives to provide learning services to the AU community by organising quarterly joint conferences to provide additional training programmes for students, jointly engage students in CSR initiatives to benefit from the educational program along with additional guidance and counseling to students to support their upskilling.

Moreover, the MoU focuses on enhancing the student’s skills by offering professional qualifications and professional development courses in diverse areas such as finance, tax, HR, marketing, management, leadership, strategy and digital transformation. In addition, PwC’s academy will also provide a 20 per cent discount on its courses and programmes to all AU students, alumni, staff and faculty.

Expressing his views on this partnership, Dr Seghir said: “We strive to bridge the gap between the industry and academia in order to equip our students with the profile required to succeed in this competitive job market. This agreement with PwC’s Academy will not only help AU students enhance their skills but also help our faculty and staff members add practical insights to their already impressive academic portfolios and support services.”

This article was originally published in Khaleej Times

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Priyam Mahajan

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.