What makes it a smart choice?
Key outcomes:
By the end of this programme, you will be able to:
- Integrate AI across the marketing lifecycle, from audience insight generation to creative development and campaign optimisation
- Apply AI to segmentation, content creation, sentiment analysis, and customer journey design
- Evaluate the impact of AI tools on brand integrity, creativity, and customer trust
- Design and execute AI-supported marketing strategies and performance measurement frameworks
- Manage ethical, governance, and data accuracy considerations in AI-enabled marketing activities
Who is this programme for?
Marketing managers and leaders
Brand and communications teams
Digital marketing specialists
Customer experience professionals
Looking to upskill your teams?
Schedule
- AI Marketing Generalists course• 1-2 May 2026 – Riyadh • 16-17 May 2026 – Dubai
Duration: 2 days
1500
USD
1500 USD
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