What makes it a smart choice?
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Expert led training
Audit-specific AI application
Marketing-specific AI application
Practical, real-world use cases
Practical, real-world use cases
Actionable audit insights
Actionable marketing insights

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Key outcomes:

By the end of this programme, you will be able to:

  • Integrate AI across the marketing lifecycle, from audience insight generation to creative development and campaign optimisation
  • Apply AI to segmentation, content creation, sentiment analysis, and customer journey design
  • Evaluate the impact of AI tools on brand integrity, creativity, and customer trust
  • Design and execute AI-supported marketing strategies and performance measurement frameworks
  • Manage ethical, governance, and data accuracy considerations in AI-enabled marketing activities 

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Who is this programme for?

Marketing managers and leaders

Brand and communications teams

Digital marketing specialists

Customer experience professionals

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Looking to upskill your teams?

Schedule

  • AI Marketing Generalists course

    • 1-2 May 2026 – Riyadh • 16-17 May 2026 – Dubai

    Duration: 2 days
    1500 USD
    1500 USD

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