Mariam leads and supports the development, growth, and performance of ADNOC employees. Mariam is also a certified CIPD Member and a winner of the 2020 CIPD Best Student Award in the Middle East and MENA region.

Why did you decide to pursue the CIPD qualification?

I am always keen and passionate about expanding my knowledge horizon and building my skills in the area of Talent Development. The CIPD qualification was the best choice for me to expand my skills set in the field of HR and learn practical skills that I can implement in my daily job.I really enjoyed my CIPD experience and my passion to learn helped me land the 2020 CIPD best student award in the Middle East, an achievement I am extremely proud of!

Any words of advice to your other aspiring female professionals?

I would just remind other females about the quote said by His Highness the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE. “The woman is half of the society; any country which pursues development should not leave her in poverty or illiteracy.”

Connect with our team

  • Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.

    Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she  worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.

    She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.

    Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.

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