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In the ever-evolving landscape of Saudi Arabia's Vision 2030, upskilling has emerged as a critical driver of success. The Kingdom's ambitious plan to diversify its economy and attract top-tier talent requires a skilled workforce ready to embrace the future. Meet Mohammad Al-Ayoubi, our CIPD level 5 associate and an HR director who recognized the importance of upskilling in line with the Saudi Vision 2030.

Why is upskilling important for the Saudi Vision 2030 and how has the CIPD qualification given you a competitive edge in the Kingdom?

With the nation's increased focus on non-oil investments and talent acquisition, I believed that having a CIPD qualification would not only take my career to the next level but also contribute to the Kingdom's growth. It has become clear that upskilling is not merely an option; it is a necessity to bridge talent gaps in the monumental projects that are reshaping the Kingdom's future.

Why did you decide to pursue the CIPD qualification?

My decision to pursue the CIPD qualification was driven by a blend of opportunity and ambition. The Saudi labor market has a high demand for CIPD-qualified professionals, creating an environment for career advancement and personal growth. The CIPD qualification not only supports existing HR expertise but also imparts a comprehensive understanding of contemporary HR practices and global standards. One of the most significant advantages of this qualification is its international recognition. The CIPD sets the gold standard for people professionals worldwide, equipping individuals like myself with practical skills and knowledge that align perfectly with the demands of today's competitive job market. In a dynamic field like HR, staying ahead of the curve is essential, and the CIPD delivers precisely that.

How has the Academy helped you in your CIPD journey?

The role of the academy in this transformative journey cannot be understated. PwC’s Academy provided us with qualified instructors with deep expertise in HR, making the learning process not just informative but engaging and effective. The academy's user-friendly learning management system facilitated seamless access to course materials and resources, enhancing the overall learning experience.

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