Sufyan Sohail completed the ACCA qualification in 1.5 years!

Why did you choose ACCA?

I recognised my inclination towards accounting very early on in high school and attaining the ACCA certification seemed like the right decision. It turned out to be a perfect fit, not only has it complemented my stronger areas, but it also deepened my understanding of the field.

What is the most important exam tip you can give to students at the Academy?

Practice, practice and practice. As cliche as it sounds, it is probably the most important part of any ACCA exam. No matter how confident you are with numbers, practice is the key to ACCA exam success and there is no getting around it. The lecture notes, kit questions particularly the MCQ’s, technical articles online, time management and exam tips given in between the classes made this possible for me and I would recommend the same for other students.

What was the biggest challenge you faced in your exam prep?

Sometimes the practice exams seemed overwhelming and made it difficult to remain determined and focused. Practicing questions regularly, discussing my weaknesses and strengths with my tutor and getting continuous feedback to improve them helped me overcome this challenge and tackle my exams confidently.

How did the Academy help you throughout your ACCA journey?

There was great emphasis on practice questions and memory techniques combined with ongoing tutor support made sure that my mind was clear of any doubts and I entered the exam fully prepared.

Where to from here?

The plan is to get some much needed practical experience, apply the concepts I have learned to the real world and maybe move on to another professional qualification down the line.

Connect with our team

  • Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.

    Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she  worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.

    She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.

    Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.

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