Bachelor's degree + CFA = Skills of the Future

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Learning has taken on a new meaning for Gen-Z. The market is booming and so is the demand for professionals with specialised skills. While an undergraduate degree continues to be critical to kick-start one’s career, professional qualifications are becoming the key differentiator to stand out from the crowd.

One such success story is Joan Fhaili, Alumni at American University of Sharjah(AUS), who pursued the CFA qualification with the Academy.

“Upskilling is vital in today’s world due to the growing digital technologies and innovation. It gives graduates an opportunity to boost our skillset and accelerate our career journey. The collaboration between PwC’s Academy and AUS gave me the opportunity to do just that.

The CFA qualification is a very important and credible certification to earn, especially in the region. As an Economic Major, I felt that the CFA qualification went hand-in-hand with my degree. It helped me gain broad knowledge and develop specialised skills that I can apply to my daily work. Moreover, it gave me an advantage over other candidates and helped accelerate my career journey.

I chose the Academy as several of my friends were studying with them and shared great feedback. My experience just reinforced their opinions. It’s been an amazing journey with them. The trainers constantly support the students and help break down the information required to pass the exam. They patiently help you grasp new concepts and understand the curriculum. I would definitely recommend others take on this chance to upskill too! They won’t regret it.”

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Priyam Mahajan

Senior Manager - Marketing

Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

UAE

+971 56 520 4272

https://ae.linkedin.com/in/pmahajan?trk=people-guest_people_search-card

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.