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AI.UpSkill by PwC Academy Middle East
Building workforce capabilities that drive AI transformation
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Building AI capabilities: A strategic imperative

70%

of CEOs believe GenAI will significantly change the way their company creates, delivers and captures value.

- PwC Global CEO Survey 2024

31%

of CEOs indicate that their company has changed its technology strategy because of GenAI.

- PwC Global CEO Survey 2024

69%

of CEOs in the US say AI will require most of their workforce to develop new skills within the next three years.

- PwC Global CEO Survey 2024

38%

of Middle East organisations say they are ready to scale AI effectively.

- PwC ME: Realising the Full Potential of Data & AI 2025

Our four-level capability building framework

We offer a comprehensive portfolio of AI programmes designed to support learners at every stage of readiness. Our offerings are structured around clear capability levels, from building foundational awareness to advancing technical mastery. Each programme is practical, aligned to real roles, and flexible to deliver based on client needs, whether as standalone sessions, full learning journeys, or integrated into wider transformation initiatives. 

  • Level 1: Awareness
  • Level 2: Leadership
  • Level 3: Champions
  • Level 4: Practitioners
Awareness

This level builds foundational understanding to help the wider workforce grasp what AI is, why it matters, and how it connects to their day-to-day work. Some of the programmes include:

  • AI for Everyone
  • Understanding Machine Learning Algorithms
  • Building No Code AI Applications
  • Using Microsoft Office Applications with AI (With Copilot license)
  • Boosting Productivity with Generative AI (Prompt Engineering and ChatGPT)
  • Boosting Creativity with Generative AI (focusing on the creative work / image generation) 
Leadership

Cultivating strategic leadership skills in AI adoption, enabling executives and managers to guide their teams through the integration of AI technologies with a focus on business impact. Some of the programmes include:

  • Leading with AI  
  • Artificial Intelligence: Business Strategies and Applications (focusing on strategy and use cases)
  • AI Executive Programme
  • AI Leadership and Governance / Chief AI Officer (for technical leaders)
  • Generative AI: Executive Strategies to Unlock Enterprise Value 
Champions

Empowering selected individuals with in-depth insights and skills to champion AI initiatives within their respective departments, fostering a culture of innovation and effective AI utilisation. Some of the programmes include:

  • Applied Machine Learning
  • Python for Data Science
  • ETL - Data Extract, Transform, Load for AI Champions  
  • Advanced Business Intelligence and Self Service AI
  • Artificial Neural Networks
  • Data Governance and Management for AI
  • AI Ethics
  • AI Project Management 
Practitioners

Advanced technical training for professionals directly involved in implementing AI solutions, ensuring a high level of expertise. Some of the programmes include:

  • Natural Language Processing
  • Computer Vision
  • Building Chatbots  
  • Reinforcement Learning and Recommender Systems
  • Mathematics and Statistics for Machine Learning
  • MLOps
  • AI on Cloud
  • Responsible AI  
  • Threat Intelligence for AI
  • AI Model Security
  • Large Language Models
  • Data Engineering for Machine Learning
  • Big Data Management for AI 
Upskilling professionals in AI so you can unlock industry-wide impact

Empowering individuals is important, but meaningful impact comes when entire sectors shift their ways of working. We believe in accelerating industry-wide transformation by designing learning experiences for professionals across various industry verticals and specialisations. 

  • Smart cities & logistics
  • Energy resources & sustainability
  • Government & public sector
  • Technology
  • Health
  • Financial services
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Activating AI capability across functions and departments

While individual upskilling is essential, real transformation happens when entire functions evolve together. We support cross-departmental enablement by aligning learning to the tools, use cases, and responsibilities of each business unit — from operations and finance to HR, strategy, and PMO. This ensures that AI adoption is not only understood, but embedded where it creates value. 

Finance, Governance, and Internal Audit

AI for forecasting, reporting automation, and cost analysis, and fraud detection

AI for forecasting, reporting automation, and cost analysis, and fraud detection

AI in skills mapping, workforce planning, and talent analytics

Legal, Procurement, and Supply Chain

Contracting, Intelligent automation, process improvement, and supply chain AI

IT & Data Teams

AI architecture, deployment workflows, and tool integration

Marketing & Public Relations

Generative content, customer insights, and personalisation

Strategy & PMO

Scenario modelling, AI-driven KPIs, and prompt design for execs

Build trust with globally recognised credentials

Certnexus CompTIA Kubicle PECB Pluralsight PMI

Why partner with PwC

Global Commitment to AI Excellence

PwC has invested $1 billion globally to drive responsible AI adoption and innovation. 

Proven Track Record in Upskilling

We have upskilled 75,500+ people worldwide, building confidence and resilience in AI skills. 

Innovation Hubs & AI Labs

Through our Dubai Experience Centre and global AI Labs, we turn strategy into real-world AI solutions. 

Strategic Partnerships with Industry Leaders

We partner with leading education and technology providers to deliver credible, career-ready learning. 

Scalable AI Solutions Tailored to Clients

PwC helps organisations adopt, scale, and sustain AI with client-centric, industry-aligned approaches. 

Knowledge Leadership & Insights

We provide cutting-edge AI research and thought leadership, empowering clients with future-ready strategies 

Our Experience in delivering AI training programmes

a

Government Entity in Ras Al Khaimah – Building AI & Data Analytics Skills

A government entity in Ras Al Khaimah faced a skills gap in data analytics and machine learning. PwC Academy responded with a tailored upskilling programme covering data engineering, and applied AI. 

a

Government Finance Authority – Future-Proofing Public Sector Roles

A leading finance authority needed to future-proof its workforce across finance, HR, legal, and accounting amid the UAE’s rapid digital transformation. PwC Academy co-developed a role-specific AI curriculum featuring Microsoft Copilot.

a

Public Sector BI Centre – Embedding Data-Driven Decision-Making

A government Business Intelligence Centre lacked the advanced AI and analytics capabilities required to support data-driven decision-making. PwC Academy created a modular training solution combining workshops, simulations

a

Government Entity in Ajman – AI & Data Science for Transformation

A government entity in Ajman sought to strengthen its workforce’s programming, data analytics, and governance integration skills. PwC Academy designed a bespoke AI and data science programme

Let's build your AI-ready workforce

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Connect with our team
essa
UAE

Essa Dalloul

Director - Digital and Cyber upskilling
https://ae.linkedin.com/in/edalloul
Email
Semih
UAE

Semih Kumluk

Digital Training Senior Manager
https://www.linkedin.com/in/semihkumluk/
Email

Semih Kumluk is a Digital Training Senior Manager at PwC Academy. He designs, develops and delivers custom-designed upskilling programmes in all digital topics including Data Analytics, Artificial Intelligence, Cyber Security, Cloud and Blockchain.

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