At PwC, we help our clients unlock the potential of digital to transform what they do, and how they do it. We have a proven track record of helping solve tomorrow’s problems today and we believe training and ongoing education is at the heart of this.
PwC’s Academy, the education and training business of PwC, has designed a suite of digital training courses for all levels of staff. Our goal is simple: to equip our clients with the knowledge and skills to embrace the many challenges of this new digital age.
The Professional Certification in Social Media marketing is an application focuse specialist course that enables marketing professionals to develop in a social media role within the marketing domain.
In this 5 day course, participants will master the skills required to advance their career ambitions in social media marketing. They will learn how to develop and implement a robust social media strategy that fosters trust and helps increase sales. Participants will learn tools and techniques to boost brand awareness and get insights on how to use content to improve their organisation's social identity. They will also learn how to effectively analyse campaign results, to enable them to ensure that the social media strategy is aligned to the overall marketing strategy and business goals.
This course is suitable for all marketing professionals who are responsible for the planning, execution and management of social media campaigns. It is relevant to social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base. It will be beneficial for business owners who want to take their online marketing to the next level or for marketing professionals who want to excel in a career in social media.
In this course, participants will cover: