At PwC, we help our clients unlock the potential of digital to transform what they do, and how they do it. We have a proven track record of helping solve tomorrow’s problems today and we believe training and ongoing education is at the heart of this.
PwC’s Academy, the education and training business of PwC, has designed a suite of digital training courses for all levels of staff. Our goal is simple: to equip our clients with the knowledge and skills to embrace the many challenges of this new digital age.
The Professional Certification in Search Marketing is an application focused specialist course that enables marketing professionals to become an accredited Search Marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.
In this 5 day course, participants will get an in-depth insight into the elements of search campaign planning, creation and measurement. They will understand the significance of key campaign metrics, perform analysis and optimisation of campaigns to increase conversions, and generate insightful reports for senior management. They will get insights on how to align the Search marketing strategy to the digital marketing strategy to empower their organisation to achieve overall business goals.
This course is suitable for all marketing professionals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (AdWords) and optimization (SEO) professionals. It is also relevant for those who would like to pursue a career or enhance their marketing knowledge in this area.
In this course, participants will cover: