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Professional Certification in Digital Strategy & Planning
Professional Certification in Digital Strategy & Planning
Professional Certification in Digital Strategy & Planning
Digital transformation is set to revolutionise the economic landscape in the Middle East.

At PwC, we help our clients unlock the potential of digital to transform what they do, and how they do it. We have a proven track record of helping solve tomorrow’s problems today and we believe training and ongoing education is at the heart of this.

PwC’s Academy, the education and training business of PwC, has designed a suite of digital training courses for all levels of staff. Our goal is simple: to equip our clients with the knowledge and skills to embrace the many challenges of this new digital age.

Professional Certification in Digital Strategy & Planning

The Professional Certification in Digital Strategy and Planning is an application focused course that enables professionals to develop, implement and manage advanced digital strategies that are aligned to the business goals.

In this 5 day course, participants will get an introduction to digital communications, and social customer service. They will learn, through a mix of theory and practical case studies, how to develop a measured and well-considered strategy and coherent plan for their organisation. They will also learn how to implement a powerful marketing mix that will sustain customer engagement and increase sales.

Professional Certification in Digital Strategy & Planning

This course is suitable for anyone who is involved in planning a digital strategy for their organisation or aspires to grow into a role where they might do so.

By the end of this course, participants will learn and consolidate the essential skills necessary to create a well-measured digital strategy that empowers their organisation to achieve their business goals.

Course structure

In this course, participants will cover:

Introduction to Digital Strategy and Planning 

Traditional Communications

Digital Communications

Digital Channels

Social Customer Service

Budget & Resourcing

Big Data & Analytics

Digital Leadership

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